Elisa Spence Coldwell Banker Residential Brokerage


If your home is on the market, you may wonder why it hasn’t moved off the market. There are many ways to make adjustments to the price of your home, but if not done correctly, you could sabotage the sale of your home. Let’s say that you have your home as an FSBO (For sale by owner.) Buyers may wonder what’s behind the price of the house. Does the seller genuinely want to move the home to the sold category quickly? Why has the home been for sale so long? 


You could face the same problems if you’re working with an agency. The difference is that s a seller, the agency is by your side, helping you to make the right decisions when it comes to pricing your home.


Realistic Expectations


You need to be realistic when pricing your home as a seller. Of course, you want to make a return on your home. Of course, you think your home has great value. The critical point is that you need to understand the state of the market along with the neighborhood your home is located. So much goes into the pricing of a house. 


Investigate


Along with your agent, you can do some investigating to see where some improvements could be made in marketing your home. Look at the following:


How has the house been received on the MLS?

Are the significant benefits of the home highlighted?

How many open house opportunities did buyers have?

Are there good pictures of the house online? 

Do the signs leading to the house stand out? 

Can you add anything to the marketing of the home like a virtual tour? 


While real estate agents have general guidelines as to how a home at a certain price point should be marketed, you can always be your own advocate.


The Consequences Of High Pricing


If you price your home too high, there are some consequences. Your home will stay on the market for an extended period of time if it's overpriced. Buyers will wonder why the house has been listed for so long, wondering if there’s something wrong with the property. Buyers will wait even longer to bite on the home in these circumstances because they are waiting for a price drop. 


The Solution


The best thing you can do in this circumstance is to take your home off the market. Work with your real estate agent. He can let you know whether it’s a good time to re-list the home. Perhaps you can make some improvements to the property in the meantime. A fresh listing and a clean look at the house may help buyers to find the property more easily at a price that pleases them!      


Looking to add your home to the real estate market sooner rather than later? Ultimately, you'll want to look beyond the potential price of your residence as you get your house ready for the real estate market.

For home sellers, price is one of several factors to consider before they list their houses. In fact, some of the top home selling factors to evaluate beyond price include:

1. A Home's Location

A home's location may dictate how quickly you're able to sell your residence. And if you understand the benefits associated with your house's location, you should have no trouble promoting your residence to the right groups of homebuyers consistently.

For example, a home that is located near a big city may prove to be an ideal choice for those who work in the city. On the other hand, a house that is located near top schools could prove to be an ideal option for families.

2. A Home's Condition

Although you've tried to maintain your house's interior and exterior over the years, you may still be uncertain about how your residence will stack up against other houses in a competitive real estate market.

Fortunately, a home appraisal can help you take an in-depth look at your house's condition and map out your home selling journey.

During a home appraisal, a property inspector will examine your residence. The appraisal may take several hours to complete, as a property inspector will investigate your house's interior and exterior.

When a home appraisal is finished, a property inspector will provide you with a detailed report that describes his or her findings. Then, you can use the home insights contained within this report to prioritize myriad home improvements.

With a home appraisal, you can gain deep insights into your house's condition. That way, you can better understand your house's strengths and weaknesses prior to adding your home to the housing market.

3. The Current State of the Housing Market

The current state of the housing market may impact your ability to sell your house, and for good reason.

For instance, if you're operating in a seller's market, there may be an abundance of homebuyers and a shortage of top-notch houses. This means there will be high demand for the best residences, and you may attract plenty of interest in your house as soon as it becomes available.

Let's not forget about a buyer's market, either. In a buyer's market, there are many home sellers and few homebuyers. Therefore, a home seller may need to allocate significant time and resources to stir up interest in his or her property.

For those who are unsure about how to navigate a seller's or buyer's market, hiring a real estate agent usually is an excellent idea. A real estate agent can teach you about the current state of the housing market so that you can get the best results possible during the home selling journey.

Look beyond price before you list your residence, and by doing so, you can boost your chances of a fast home sale.


For those who want to enjoy a fast, profitable and seamless home selling experience, there is no need to worry. In fact, there are many things that you can do to minimize the risk of a home selling fiasco, and these include:

1. Conduct a Home Inspection

A house inspection usually is completed after a seller accepts a buyer's offer to purchase a residence. At this time, a buyer typically requests an inspection to identify any underlying house issues. If a buyer is satisfied with the inspection results, he or she likely will proceed with a home purchase. Or, if a buyer encounters myriad home problems, this buyer may reconsider his or her offer to purchase a residence.

By conducting a home inspection before you list your house, you can immediately identify any underlying home problems. You then can work to correct various house problems and avoid the risk that such issues could potentially slow down or stop a home sale in the near future.

2. Perform Home Upgrades

When it comes to selling a house, it generally is a good idea to be proactive. And if you allocate time and resources to upgrade your house now, you may be better equipped than ever before to stir up lots of interest in your residence as soon as it becomes available.

To enhance your house's exterior, you should mow the front lawn, fix any cracked or damaged home siding and perform assorted home exterior repairs. By doing so, you can improve your house's curb appeal.

Furthermore, don't forget to devote attention to your house's interior. If you can clean every room of your home and eliminate clutter, you could boost the likelihood of a successful home selling experience.

3. Collaborate with a Real Estate Agent

Getting the best results – and avoiding potentially time-intensive and costly problems – is paramount for any home seller. If you collaborate with a real estate agent, you can get the help you need to quickly sell your house and maximize your earnings.

A real estate agent is happy to help you kick off a successful home selling journey. First, a real estate agent will meet with you and learn about your house and home selling goals. He or she next will help you craft a home selling strategy based on your residence and the current real estate market's conditions. Then, a real estate agent will promote your residence to buyers and host open house events and home showings. And once you receive an offer to purchase your residence, a real estate agent will help you review this proposal and make an informed decision.

Let's not forget about a real estate agent's industry expertise, either. If you ever have questions during the home selling journey, a real estate agent will instantly address these queries.

Reduce the risk of encountering problems when you sell your house – consult with a real estate agent today, and you'll be able to receive comprehensive assistance at each stage of the home selling journey.


Selling a home can be challenging, even for an individual who is laser-focused on getting the best price for his or her house. Fortunately, we're here to help you achieve the best-possible results during the home selling journey.

Now, let's take a look at three tips to help you obtain the best price for your residence.

1. Study the Prices of Comparable Residences in Your Area

Your home may seem like it is one of a kind, but there likely are comparable houses in your city or town. If you take a look at the prices of comparable houses in your area, you may be better equipped than ever before to establish a competitive initial asking price for your residence.

Also, studying the prices of comparable residences in your area enables you to see how your house stacks up against the competition. And if you find your home pales in comparison to its rivals, you may want to dedicate time and resources to upgrade your house. That way, you can help your house stand out to potential buyers.

2. Conduct a Home Appraisal

A home appraisal commonly is requested by a buyer after a seller accepts his or her offer to purchase a residence and a property appraisal has been completed. However, it may be beneficial for a seller to conduct a home appraisal, especially if this individual wants to get the optimal price for his or her residence.

By conducting a home appraisal, you can receive expert insights into how much your house is currently worth. Then, you can use your home appraisal results to set an aggressive initial asking price for your residence.

3. Collaborate with a Real Estate Agent

If you are unsure about how to price your residence, you may want to hire a real estate agent. Because if you have a real estate agent at your side, you can quickly and effortlessly accomplish your property selling goals.

First, a real estate agent will meet with you and learn about your residence. This housing market professional next will help you establish a competitive initial asking price for your home that accounts for the current state of the real estate market. A real estate agent then will list your home, promote it to potential buyers and set up home showings and open house events. And if you receive an offer to purchase your residence, a real estate agent can help you review this proposal and decide how to proceed.

Of course, a real estate agent will do everything possible to help you maximize your house sale earnings too. He or she will negotiate with a buyer's agent on your behalf and ensure you can get the best price for your residence – regardless of the current housing market's conditions.

Don't wait to list your home and maximize your home sale profits. Instead, take advantage of the aforementioned home selling tips, and you can boost the likelihood of a fast, profitable property selling experience.


Selling a house may prove to be a long, complicated process. Fortunately, those who craft a house selling strategy can determine the steps they will need to take to accomplish their desired results.

A home selling strategy may prove to be a must-have. Because if you enter the real estate market with a plan in place to sell your residence, you could boost the likelihood of getting the best price for your home.

Ultimately, there are several factors you need to consider as you develop a house selling strategy, and these include:

1. Your Home's Condition

For those who want to speed up the home selling journey, it generally helps to perform property upgrades. That way, you can ensure your house stands out to dozens of potential buyers.

To upgrade your home's curb appeal, you should mow the lawn, trim the hedges and repair any cracked or damaged siding. These improvements usually are simple to complete and may help you make your residence more attractive than comparable available houses.

Meanwhile, to enhance your home's interior, you should clean as much as you can. With a neat, tidy home interior, your house can make a positive impression on buyers as soon as they walk through the front door.

2. Your Initial Asking Price

The initial asking price for your home may have far-flung effects on your house selling experience. Because if your initial home asking price is too high, you risk alienating potential buyers. Worst of all, your home may linger on the real estate market for many weeks or months, and you may need to lower your residence's price to facilitate a sale.

To price your home competitively, it typically is helpful to study the local housing sector. Find out how your residence stacks up against comparable available houses in your area, and you can determine how to price your home.

You also may want to conduct a home appraisal. By doing so, you can obtain a property valuation to help you decide the optimal initial home asking price.

3. Your Home Selling Timeline

Consider how much time you have to sell your residence – you will be happy you did. If you understand your house selling timeline, you can find ways to maximize the time and resources at your disposal.

If you need to move from your current home as soon as possible, for instance, you may need to be aggressive to promote your residence to buyers. On the other hand, if you can afford to be patient, you may be able to take a wait-and-see approach to obtain the best-possible offer to purchase your residence.

Lastly, as you get set to sell your home, you may want to hire a real estate agent. This housing market professional can teach you what it takes to sell a home in any city or town. He or she will even help you craft an effective house selling strategy, thereby ensuring you can quickly and effortlessly sell your house any time you choose.




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