Elisa Spence Coldwell Banker Residential Brokerage


Selling a house may prove to be a long, complicated process. Fortunately, those who craft a house selling strategy can determine the steps they will need to take to accomplish their desired results.

A home selling strategy may prove to be a must-have. Because if you enter the real estate market with a plan in place to sell your residence, you could boost the likelihood of getting the best price for your home.

Ultimately, there are several factors you need to consider as you develop a house selling strategy, and these include:

1. Your Home's Condition

For those who want to speed up the home selling journey, it generally helps to perform property upgrades. That way, you can ensure your house stands out to dozens of potential buyers.

To upgrade your home's curb appeal, you should mow the lawn, trim the hedges and repair any cracked or damaged siding. These improvements usually are simple to complete and may help you make your residence more attractive than comparable available houses.

Meanwhile, to enhance your home's interior, you should clean as much as you can. With a neat, tidy home interior, your house can make a positive impression on buyers as soon as they walk through the front door.

2. Your Initial Asking Price

The initial asking price for your home may have far-flung effects on your house selling experience. Because if your initial home asking price is too high, you risk alienating potential buyers. Worst of all, your home may linger on the real estate market for many weeks or months, and you may need to lower your residence's price to facilitate a sale.

To price your home competitively, it typically is helpful to study the local housing sector. Find out how your residence stacks up against comparable available houses in your area, and you can determine how to price your home.

You also may want to conduct a home appraisal. By doing so, you can obtain a property valuation to help you decide the optimal initial home asking price.

3. Your Home Selling Timeline

Consider how much time you have to sell your residence – you will be happy you did. If you understand your house selling timeline, you can find ways to maximize the time and resources at your disposal.

If you need to move from your current home as soon as possible, for instance, you may need to be aggressive to promote your residence to buyers. On the other hand, if you can afford to be patient, you may be able to take a wait-and-see approach to obtain the best-possible offer to purchase your residence.

Lastly, as you get set to sell your home, you may want to hire a real estate agent. This housing market professional can teach you what it takes to sell a home in any city or town. He or she will even help you craft an effective house selling strategy, thereby ensuring you can quickly and effortlessly sell your house any time you choose.


Ready to sell your condo? Ultimately, listing a condo can be simple, particularly for condo sellers who plan ahead.

Now, let's take a look at three questions that condo owners need to consider before listing their properties.

1. What do I need to do to sell my condo?

Condo rules and regulations vary. As such, you should consult with your homeowners' association (HOA) to find out if there are any requirements related to selling your condo.

For example, an HOA may require a new property buyer to receive HOA board approval to purchase a condo in a particular community. Or, if you have outstanding condo fees, you probably will need to pay off these charges before you can sell your property.

2. How much is my condo worth?

Although your condo community likely hires landscapers to help keep your property looking great, it is important to understand that a condo's interior plays an important role in the property's value. Thus, you should allocate the necessary time and resources to upgrade your condo's interior. This will enable you to improve your condo's interior and help it stand out to property buyers, thereby increasing the likelihood of a quick condo sale.

In addition, completing a property appraisal usually is an excellent idea. A property appraiser will inspect your condo and evaluate various housing market data to help you pinpoint the value of your residence. Then, you can obtain a property valuation that can help you establish a competitive price for your condo.

3. Do I need to hire a real estate agent?

When it comes to selling a condo, it often pays to hire a real estate agent. However, it is important to note that no two real estate agents are identical, and you should try to find a real estate agent who possesses extensive condo selling expertise.

Let's face it – a condo is very different from a house. A condo owner does not have to worry about property exterior maintenance in the same way that a homeowner does. Conversely, a condo owner must follow HOA requirements; otherwise, this property owner may face steep penalties.

A real estate agent with condo selling expertise understands the pros and cons of owning a condo. Therefore, this housing market professional knows how to work with condo sellers and ensure these individuals can achieve their desired results.

Typically, a real estate agent will meet with a condo owner and learn about his or her property selling goals. After the meeting, a real estate agent will help a condo owner map out a successful condo selling journey.

Perhaps best of all, a real estate agent with condo selling expertise is ready to respond to a property seller's concerns and questions. This housing market professional also will go above and beyond the call of duty to exceed a condo seller's expectations.

Take the guesswork out of selling your condo – consider the aforementioned questions, and you can speed up the property selling process.


If you plan to sell your house in the near future, now may be a great time to host a garage sale. That way, you can get rid of excess items, declutter your house and earn extra cash at the same time.

Ultimately, hosting a successful garage sale can be easy – here are three best practices to help you get ready for a garage sale.

1. Organize Your Inventory

A garage sale provides an excellent opportunity to sell a broad range of items – everything from kitchen appliances to gym equipment. As such, you'll want to sort through your belongings and separate must-keep items from those you can live without.

Organize belongings based on where they go in a home – you'll be glad you did. This will enable you to plan ahead for how you'll showcase various items during your garage sale.

Moreover, if you find some items are no longer usable, you should get rid of them altogether. Dispose of any damaged items, and you can immediately remove clutter from your residence.

2. Price Your Items Competitively

One person's junk is another person's treasure, and if you understand the true value of your belongings, you'll be able to price them competitively during a garage sale.

If you plan to sell electronics, jewelry or other high-end items at your garage sale, it often pays to perform research to learn about the true value of these items. Performing an online search of an item will help you see how various sellers around the globe are pricing the same item. Or, you can always contact local retailers directly for expert pricing insights as well.

In addition, consider the age and condition of an item before you price it. If an item looks brand new and performs great, you may be able to earn a significant profit from it. On the other hand, if an item shows signs of aging, you may want to lower your pricing expectations.

3. Promote Your Garage Sale to the Right Audience

Create flyers that you can post around your neighborhood to promote your garage sale. These flyers should include information about the date, time and location of your garage sale, thereby making it easy for those who see the flyers to find your event.

Don't forget to post details about your garage sale online too. Share information about your garage sale with family members and friends on social networks, and you should no trouble stirring up plenty of interest in your event.

Lastly, if you're planning to sell your house and need help getting your residence show-ready, you may want to consult with a real estate agent.

A real estate agent can offer expert tips to help you declutter your residence and ensure that your house is an attractive option to homebuyers. Furthermore, a real estate agent may even be able to help you prep for a garage sale, increasing the likelihood that you can make this event an instant success.


The real estate market offers no guarantees for house sellers. Thus, even if your home boasts lots of great features and is available at an appealing price, there is no guarantee that your residence will sell quickly.

Ultimately, a home seller must act aggressively to promote his or her residence to the right groups of buyers. With an aggressive approach to the home selling journey, an individual can boost the likelihood of enjoying a quick, profitable house selling experience.

There are many things that you can do to stay aggressive as you strive to sell your home, and these include:

1. Study the Local Housing Market

The local housing market may fluctuate. Fortunately, a home seller who analyzes the local real estate sector closely can gain the insights that he or she needs to speed up the house selling cycle.

Take a look at houses as they are added to the real estate market in your city or town. By doing so, you can see how comparable houses stack up against your residence. And if you find that your home pales in comparison to similar residences, you can perform myriad house upgrades.

Furthermore, if you find that the price of your home is much higher than the prices of comparable houses in your area, you may want to lower your residence's price. This may help you stir up lots of interest in your home from buyers, as well as accelerate the home selling journey.

2. Maintain Your Home's Appearance

You may have already dedicated substantial time and resources to upgrade your house's interior and exterior. However, if you fail to keep your house looking great, it may be tough to achieve your desired home selling results.

Perform regular house cleaning both inside and outside your residence. This will ensure that your house boasts amazing curb appeal. Also, once buyers enter your residence, they may fall in love with your residence's interior.

3. Work with a Real Estate Agent

A real estate agent usually has a simple goal: to help a seller seamlessly navigate the house selling journey. Therefore, if you collaborate with a real estate agent, you can work with a diligent housing market professional who will do everything possible to help you succeed.

Oftentimes, a real estate agent will meet with a home seller and craft a personalized house selling strategy. He or she then will put this plan into action and promote a seller's residence to prospective buyers. Plus, if a seller receives an offer to purchase his or her house, a real estate agent will help this individual review the homebuying proposal. And if a seller decides to accept the offer to purchase, a real estate agent will make it easy for this individual to finalize his or her home sale.

Ready to add your residence to the housing market? Use the aforementioned tips, and you can take an aggressive approach to streamline the home selling journey.


Adding a house to the real estate market should be simple. However, a home seller must consider various factors before listing a home, or risks missing out on opportunities to stir up interest from potential homebuyers.

Some of the top factors to consider before you list a residence include:

1. Your Home's Interior and Exterior

Ultimately, your home only gets one chance to make a positive first impression on homebuyers. If a home seller dedicates the necessary time and resources to update a house's interior and exterior, he or she may be able to increase the likelihood of a quick home sale.

To improve a house's interior, it is important to declutter as much as possible. Remove any non-essential items from a home; these items can be sold at a garage sale or online or put into a storage unit until a home sells.

Furthermore, to enhance a home's exterior, a home seller should mow the front lawn, trim the hedges and perform assorted home exterior maintenance projects. With a dazzling home exterior, a home seller can help his or her residence stand out from other available houses.

2. The Local Housing Market

How does your home stack up against the competition? Study the local housing market closely, and you should have no trouble establishing a competitive price for your home.

Examine the prices of available residences that are similar to your own. Also, take a look at the prices of recently sold houses in your city or town. With this housing market data in hand, you can understand whether you're preparing to operate in a buyer's or seller's market and price your residence appropriately.

3. Home Appraisal Results

When it comes to getting a home ready for the real estate market, it never hurts to conduct a home appraisal.

During a home appraisal, a property inspector will assess a house's condition. After the appraisal is finished, this inspector will provide a homeowner with a copy of a home appraisal report.

A home appraisal report offers valuable insights into a home's condition and enables a home seller to prioritize myriad home improvement projects. As such, the report may help a home seller find ways to enhance a residence before he or she adds it to the real estate market.

Lastly, if you're looking to list a house in the foreseeable future, working with a real estate agent is key.

A real estate agent is happy to help you prep your residence for the housing market. He or she will offer honest, unbiased home selling recommendations and ensure you can upgrade your house as needed. Plus, this housing market professional will set up home showings and open houses, negotiate with homebuyers on your behalf and do whatever it takes to help you sell your residence.

Get your house ready for the real estate market – consider the aforementioned factors, and you can transform an ordinary residence into an awe-inspiring home.




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